Tanzanians Capitalise On Social Media Platforms To Earn Cash

There's been significant growth in social media in East Africa over the past couple of years. Tanzania is one of the highest-ranked when it comes to users. Smartphones are becoming cheaper and more people are familiar with the different apps and platforms available. This has resulted in a boom in social media celebrities - people who are finding ways to use the networks to make some cash. CGTN's Daniel Kijo investigates.