Would you risk your life to be beautiful? | The 77 Percent

Would you risk your health to be beautiful?

From Ozempic injections and skin bleaching to BBLs and cosmetic surgery, beauty standards across Africa are becoming more extreme. Young people are spending thousands, taking serious risks, and chasing ideals promoted by celebrities, influencers, and social media. But what's really driving this beauty boom? Confidence? Acceptance? Success?

In this episode of The 77 Percent, Rachel and Suleman explore the billion-dollar beauty industry, meet people transforming their bodies, hear from experts warning about the dangers, and ask one big question: Who gets to decide what's beautiful?

00:00 Looksmaxxing: How far would you go for beauty?
01:26 How African beauty standards are changing
03:11 Ozempic and weight-loss pressure in Kenya
06:20 Skin bleaching and colourism in Africa
07:56 Why South African rappers are bleaching their skin
10:42 Doctors warn about skin-bleaching risks
12:07 Nigeria's BBL craze: Beauty or pressure?
14:47 Men face body image pressure too
16:49 BBL dangers: Surgery, regulation and accountability
22:20 Plastic surgeon explains the risks of cosmetic surgery

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77 percent of Africans are younger than 35. Africa's youth holds the key to shaping the continent’s future. On our platforms we share their stories, their dreams and their challenges. Are you part of the 77 percent? Join the debate here on YouTube, and on the following platforms:
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