Meet Jecinta, an agripreneur who is helping youth- and women-owned small agribusinesses with her start-up called Mama Mboga KE. She wants young girls to aspire to be farmers and fight the stigma of illiteracy and poverty which is associated with mama mbogas in Kenya.
In Swahili, mama mboga means 'mother of vegetables' but in Kenya it refers to women vendors who retail farm-fresh vegetables from kiosks to consumers.
In Swahili, mama mboga means 'mother of vegetables' but in Kenya it refers to women vendors who retail farm-fresh vegetables from kiosks to consumers.
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