My Dawa: Innovation To Enable Kenyans Purchase Medicine Using Smartphone

Private Equity firm ION has invested $5 million dollars in a platform that will enable Kenyans purchase quality medicine from the convenience of their smartphones. By simply taking a picture of their prescription and sending it via the app, the company will package the requested medicine and drop it off at a pharmacy of the customer's choice. The company has collaborated with 150 pharmacies in Nairobi where drop offs can be made. Apart from convenience, the innovation also works on ensuring the customer accesses quality medicine, something that is hardly ensured in the medicine supply chain.