To continue with this story, the content creation economy is one of the fastest-growing sectors in South Africa, contributing an estimated millions of rand to the economy in 2025.
And it is projected to grow at an annual rate of 11.6% this year.
Social media and influencer marketing expert Tandi Potgieter join us now to talk about trends, opportunities, and challenges shaping South Africa's content creation space, and what this growth means for the economy.
For more news, visit sabcnews.com and #SABCNews on all Social Media platforms.
And it is projected to grow at an annual rate of 11.6% this year.
Social media and influencer marketing expert Tandi Potgieter join us now to talk about trends, opportunities, and challenges shaping South Africa's content creation space, and what this growth means for the economy.
For more news, visit sabcnews.com and #SABCNews on all Social Media platforms.
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- South Africa
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- SABC News, actuality, world news
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