Chinese companies see surge in demand for FIFA World Cup merchandise

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Published May 4, 2026

Chinese companies see surge in demand for FIFA World Cup merchandise

There's still more than a month to go before the 2026 FIFA World Cup kicks off in North America. But in the eastern Chinese city of Yiwu — a global trade hub for small commodities — merchants are already seeing a surge in demand for tournament merchandise.

READ MORE : http://www.africanews.com/2026/05/04/chinese-companies-see-surge-in-demand-for-fifa-world-cup-merchandise

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